The Story Behind Abbetuck

Randall White’s evolution has woven through art, advocacy, and leadership, always guided by a belief in the power of creativity to inspire change.

From Theatre to Leadership

With degrees in communications and theatre, White launched his career in acting and directing. His credits ranged from regional theatre productions to a McDonald's commercial, culminating in a coast-to-coast tour of his one-man show, "Normal."

But the stage wasn’t his only platform. He transitioned into nonprofit leadership, holding executive roles at the Arts Council of Oklahoma City, the Dallas Theater Center, and the American Diabetes Association—each role deepening his commitment to public service.

Amplifying Voices Through Elettore

In 1998, White acquired Elettore (formerly Corporate Citizen Group), a Dallas-based consulting firm where he and his team provided community relations, corporate communications, and public affairs services. Over 22 years, Elettore managed digital strategies for political clients, advocacy campaigns, and elected officials

Building Cultural & Civic Experiences

White’s expertise in large-scale events brought art and community together:

• Bridge-o-Rama: A celebration for the Margaret Hunt Hill Bridge opening, earning him the Business Council for the Arts’ Obelisk Award.
• All Out Trinity: A fitness festival featuring a massive yoga class on the bridge.
• Trinity River Revel: Marking the grand reopening of the Continental Avenue Bridge and other Trinity River amenities.
• Food in Fashion: A charity fashion show, winning the Texas Restaurant Association’s Presidents Award.
  

Strengthening the Nighttime Economy

In 2020, White founded 24HourDallas to support the city’s nighttime economy, securing $250,000 in funding and rallying over 100 stakeholders. His initiatives, including the Copper Star accreditation program, Women U-Night, and Dallas’ first Nightwork Expo, shaped policies and strengthened the city’s cultural landscape.

Two years later, 24HourNation expanded that mission, serving as a resource hub for nighttime advocates through its website, social media, webinars, and podcast.

Abbetuck: Creativity as Resistance

Now, through Abbetuck, White calls on artists of all disciplines to use their voices, talents, and platforms to challenge injustice, confront the status quo, and strengthen democracy.

"Let's build a network where artists help usher in a new age of enlightenment," he says. "Artists will liberate us from greed, narcissism, and autocracy in ways no other movement can imagine."

Are you in? Join the mission. Subscribe to our e-newsletter—free, ad-free, and sent only occasionally.

A Note on the "We"

Randall White tends to use the royal "we" and "us" throughout his social media and this website. But make no mistake—every word, graphic, and page is the work of one person. This, after all, is his favorite medium: the one-man show.